IMATS Sydney 2013

On Sat 21/9/13 I finally got a chance to attend the International Makeup Artist Trade Show (IMATS) at the Sydney Convention Centre.  HUB Makeup, Gorgeous Cosmetics & the Academy of Makeup invited me to be a part of their booth at the expo.

I performed a live drag makeup & lace-front wig demonstration.  The demo incorporated brow blocking & highlighting & contouring techniques to feminise a male face.  The demo was a hit with the attendees, the media & Dana Nye!

#dragmakeup #imatssydney #imatsofficial #gavinmorrismua #clutchingatcurls #makeupartistsydney #sydneymakeupartist #hubmakeup #pradaclutch @misspradaclutch

Highlights included:

  • Reconnecting with Dana Nye, President of Ben Nye.  It had been ten years since I first met him when he visited Three Arts Makeup College & did a makeup demo for our class.  He was very generous in giving me a great selection of his latest HD Media Pro range.
  • Meeting Rae Morris.  She was kind enough to give one of her awesome #27 Radiance foundation brushes which create an amazing airbrush finish!
  • Lastly, seeing my graduate from the Academy of Makeup, Raelene Mara & her company Model Rock Lashes absolutely rocking the expo!  When I first met Raelene her business was still in the conception stage & now it’s booming!  Model Rock Lashes is the go to brand for many pro makeup artists & avid lash wearers!  Visit

Overall IMATS was a very positive & inspiring experience.  It was great to network with industry leaders & like minded makeup junkies!  Definitely looking forward to the 2014 event!

#imatssydney with @raemorrismakeup & my drag makeup demo on @misspradaclutch! #gavinmorrismua #hairandmakeupbygavin #raemorris #raemorrismakeup #imats #pradaclutch #clutchingatcurls

Fun n' Luv IMATS 2013 

<a href=Today's gifts! #bennye #modelrocklashes #hubmakeup #raemorrismakeup

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